6 Powerful Tips to Boost Blog Conversions

Boost Blog Conversions

Boost Blog Conversions

Sometimes small things make a big difference

and what is the purpose of a blog anyway?

 

As you read this post until the end, you will discover 6 “leverage points” that you can apply to instantly boost your  blog conversions and turn them into a well oiled sales machine.

I use the word ‘sales’ because whether you like it or not, every single dollar you are going to make with your blog will be dependant upon your understanding of sales psychology and influence.

You are on www.bloggersmakemoney.com after all, so I’ll assume you’re okay with this.

Boost Blog Conversions Tip #1

Capture Leads Above the Fold

Here is what we mean by “above the fold” (screenshot taken at quicksprout.com)

boost blog conversions

Interesting enough, just like if your blog was a sales-letter, the purpose of the “above the fold” is 2-fold. (Pun intended)

  1. Interest the reader to actually read the blogpost
  2. Turn your visitors into a subscriber (lead)

This single change can improve your conversions by a LOT. (sometimes up to 35%)

This is the first thing I would do as a marketing consultant to boost blog conversions.

Boost Blog Conversions Tip #2

Give a Strong Enough Reason for your Traffic to Become your Subscribers.

boost blog conversions

That starts first with understanding what makes your target market tick.

When the “perfect visitor” comes to your site, what do you have that would make him say,

“I want that!” ?

You see, the are some things that your market will want desperately and if you can have an offer that resonates with that market, you are golden.

For example…

I’ve been studying the bed and breakfast market and I’ve found a very good sample of a high converting offer in this market.
boost blog conversions

Now that is a high converting offer!
Who would not give their email for a chance to win a free night?

Compared this to:

Exemple

Did I make my point clear? ;-)

Boost Blog Conversions Tip #3

Have a Clear Picture of Your Perfect Client

Blogging Blunder #3 Not having an avatarSo…who is it that you are talking to on oyur blog?

What is it that your perfect customer wants?

What is their biggest problem?

Do you have a clear and detailed picture in your mind of that person?

In marketing, we call that creating an avatar.

Do you remember the movie Avatar by James Cameron?  The film’s title refers to a genetically engineered Na’vi body with the mind of a remotely located human, and is used to interact with the natives of Pandora.

So this concept of creating an avatar can be applied to your business. But this time the Avatar is about being able to connect with your ideal customer’s needs and wants.

The world would be a lot better if more of us learned how to walk a mile in someone else’s shoes.

Boost Blog Conversions Tip #4

Targeted Traffic

As you grow your circles on Google+, building a fanpage on facebook and creating a following on twitter…are you paying attention to what kind of audience you are targeting? Are you doing it “on purpose” or are you “winging it”?

Are your partnerships with established bloggers based on understanding of how your target audience matches theirs?

For example…

My personal blog is targetted to the online home-based business niche and I am looking for people who want to quit their jobs…a natural fit is the Robert Kiyosaki audience. If you read the book “Rich Dad, Poor Dad”, you’ll know what I mean.

Bloggersmakemoney.com is also an obvious partnership.

Conversions happen when you get the right person…
in front of the right message…
at just the right time.

This is the formula.

Who is that right person and what are you gonna do to get that person in front of your message?

Have a plan for that.

Boost Blog Conversions Tip #5

Returning Visitors

Obviously the #1 way to bring visitors back is to send them an email about the latest blogpost you made, and that should be the primary reason why you are building an email list.

Email is stillking in 2014 because no other medium can guarantee you to send your message successfully ~100% of the time.

It is the most reliable way to drive traffic.

Boost Blog Conversions Tip #6

Crazy Jedi Master Tip

Influence is a language.

Every word that comes out of you is either designed to attract or repel.

Your words are powerful beyond measure…if you know how to use them well.

Did you know that there is a language pattern for success and a language pattern for failure?

We have been programmed to communicate in a certain way since birth.  It may work for you…or against you.

I assume that you are doing your best to bring as much value to your readers as possible.

That’s a given.

But that’s only half of the equation, and language patterns are something I almost never come across as a topic. You can read this post about the power of words and how it influence your audience when you want to learn more about that.

Beware that what I am going to share with you right now is very powerful. It can be used for good and it can be use for bad.

Many people may discard it because of its simplicity.  Remember that sometimes small things make a HUGE difference.

I’ll give you the most powerful tip to make your readers beg for more, make them want to buy your book, hire you as a consultant and buy your affiliate offers.

 

Read and listen to audios daily.

 

What?!

Yeah you read that right.

Listening to powerful speakers on a daily basis makes you unconsciouly absorb their language patterns.

You will find yourself starting to communicate like some of the most influencial communicators and magic will start happening.

Garbage in, Garbage out. Good stuff in, Good stuff out!

When you decide to feed your mind with good stuff, over a period of time your language will start unconsciously to shift in a positive way.

But there is a whole lot more to it and you can watch this video to learn more.

Conclusion

I don’t pretend to know everything on the topic of how to boost blog conversions and I know that you’re smart. So if you have something I didn’t cover, please share in the comment box below. ;-)

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Comments

  1. Hi Renaud,

    You really did a great work, Now a day people start blogging to earn money and to complete their goal they have to influence their audience to buy affiliate products from their blog. That is only possible if you know what your target audience is looking for and then you need to offer the solution for their problem. This way you can boost your conversions and make money as well.

  2. Having a clear view of your target audience should what should be the main aim.

    Knowing your audience as you rightly put is what matters the most.

    Thanks for these tips and do have a great day.

    • I agree with you Emmanuel everything start with a deep understanding of who you want to talk to.
      I still think that tips #6 is underestimated greatly which is the language patterns people have unconsciously.

      For exemple I could write: “If you want to know more about xyz, click here”
      a better way of writing it would be: “When you decide to learn more about xyz, click here”

      Little things like that can greatly influence your CTR on your blogpost.

  3. This is why I always want to catch your every post so that I can learn & view something new, interesting and authentic information and suggestion from you and I think this process really help to understand the platform of perfect blogging. Thanks for your interesting post.

  4. Awesome tips,

    However, i believe we can garner the best conversion rate only through experimentation, because there is never standard format for certain niche to get maximum conversion rate.

  5. Thanks for sharing useful and helpful information.

  6. The choice of proper words will be a powerful weapon in blog posts or sales page. This will call our readers to act.
    Take into account abotu the important of language pattern of success.
    Great tips!
    Thank you for sharing this.

  7. This is my first visit to this awesome blog through socialmediaexaminer.com

    I feel that I’ve missed some imperative stuffs by not visiting here. Coming to this post, I would say it is a trustworthy post to boost the blog conversions.

    Hope the author has covered all the points and out of those, targeted traffic sounds great. I do agree with other points and the blogger should have a skill to convert their visitors into subscribers through their viral posts.

    Thanks for sharing the beneficial blogging materials, will keep visiting here :)

  8. Great article clear, with excellent examples. One of the things we are always playing with is our call to action. Thanks for the info.

  9. Very nice article, A unique and very well written content really makes a blog stand out.
    Thanks for share your info…!!

  10. Agree.. but the six tips are basic thing which a blogger to do it must… but the six tips are clearly explained without a doubt.. thanks for the information

  11. HI,

    Great article with useful tips well explained how small things can effect you at large.It is really important to know who the target audience are and always listen and thanks for emphasizing on using powerful words.

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