Sometimes small things make a big difference
and what is the purpose of a blog anyway?
As you read this post until the end, you will discover 6 “leverage points” that you can apply to instantly boost your blog conversions and turn them into a well oiled sales machine.
I use the word ‘sales’ because whether you like it or not, every single dollar you are going to make with your blog will be dependant upon your understanding of sales psychology and influence.
You are on www.bloggersmakemoney.com after all, so I’ll assume you’re okay with this.
Boost Blog Conversions Tip #1
Capture Leads Above the Fold
Here is what we mean by “above the fold” (screenshot taken at quicksprout.com)
Interesting enough, just like if your blog was a sales-letter, the purpose of the “above the fold” is 2-fold. (Pun intended)
- Interest the reader to actually read the blogpost
- Turn your visitors into a subscriber (lead)
This single change can improve your conversions by a LOT. (sometimes up to 35%)
This is the first thing I would do as a marketing consultant to boost blog conversions.
Boost Blog Conversions Tip #2
Give a Strong Enough Reason for your Traffic to Become your Subscribers.
That starts first with understanding what makes your target market tick.
When the “perfect visitor” comes to your site, what do you have that would make him say,
“I want that!” ?
You see, the are some things that your market will want desperately and if you can have an offer that resonates with that market, you are golden.
I’ve been studying the bed and breakfast market and I’ve found a very good sample of a high converting offer in this market.
Now that is a high converting offer!
Who would not give their email for a chance to win a free night?
Compared this to:
Did I make my point clear?
Boost Blog Conversions Tip #3
Have a Clear Picture of Your Perfect Client
So…who is it that you are talking to on oyur blog?
What is it that your perfect customer wants?
What is their biggest problem?
Do you have a clear and detailed picture in your mind of that person?
In marketing, we call that creating an avatar.
Do you remember the movie Avatar by James Cameron? The film’s title refers to a genetically engineered Na’vi body with the mind of a remotely located human, and is used to interact with the natives of Pandora.
So this concept of creating an avatar can be applied to your business. But this time the Avatar is about being able to connect with your ideal customer’s needs and wants.
The world would be a lot better if more of us learned how to walk a mile in someone else’s shoes.
Boost Blog Conversions Tip #4
As you grow your circles on Google+, building a fanpage on facebook and creating a following on twitter…are you paying attention to what kind of audience you are targeting? Are you doing it “on purpose” or are you “winging it”?
Are your partnerships with established bloggers based on understanding of how your target audience matches theirs?
My personal blog is targetted to the online home-based business niche and I am looking for people who want to quit their jobs…a natural fit is the Robert Kiyosaki audience. If you read the book “Rich Dad, Poor Dad”, you’ll know what I mean.
Bloggersmakemoney.com is also an obvious partnership.
Conversions happen when you get the right person…
in front of the right message…
at just the right time.
This is the formula.
Who is that right person and what are you gonna do to get that person in front of your message?
Have a plan for that.
Boost Blog Conversions Tip #5
Obviously the #1 way to bring visitors back is to send them an email about the latest blogpost you made, and that should be the primary reason why you are building an email list.
Email is stillking in 2014 because no other medium can guarantee you to send your message successfully ~100% of the time.
It is the most reliable way to drive traffic.
Boost Blog Conversions Tip #6
Crazy Jedi Master Tip
Influence is a language.
Every word that comes out of you is either designed to attract or repel.
Your words are powerful beyond measure…if you know how to use them well.
Did you know that there is a language pattern for success and a language pattern for failure?
We have been programmed to communicate in a certain way since birth. It may work for you…or against you.
I assume that you are doing your best to bring as much value to your readers as possible.
That’s a given.
But that’s only half of the equation, and language patterns are something I almost never come across as a topic. You can read this post about the power of words and how it influence your audience when you want to learn more about that.
Beware that what I am going to share with you right now is very powerful. It can be used for good and it can be use for bad.
Many people may discard it because of its simplicity. Remember that sometimes small things make a HUGE difference.
I’ll give you the most powerful tip to make your readers beg for more, make them want to buy your book, hire you as a consultant and buy your affiliate offers.
Read and listen to audios daily.
Yeah you read that right.
Listening to powerful speakers on a daily basis makes you unconsciouly absorb their language patterns.
You will find yourself starting to communicate like some of the most influencial communicators and magic will start happening.
Garbage in, Garbage out. Good stuff in, Good stuff out!
When you decide to feed your mind with good stuff, over a period of time your language will start unconsciously to shift in a positive way.
But there is a whole lot more to it and you can watch this video to learn more.
I don’t pretend to know everything on the topic of how to boost blog conversions and I know that you’re smart. So if you have something I didn’t cover, please share in the comment box below.