I know you’ve seen all these promotions about how to write a great post in under 15 minutes. There are tons of them out there, and when I seen the last one, I had to stop and check it out.
The fact of the matter is that these people are writing filler and fluff just because they know that they have to get a blog post out for that day and probably have gotten the ever so common “blogger’s block” so they turn to the old faithfuls.
The fact of the matter is, if you’re taking only 15 minutes to write your post, then you shouldn’t be blogging.
What They Tell You
Ok so as I’m reading this post about how you can write a great blog article in under 15 minutes, one thing really caught my eye. And, for the most part, these topics of discussion on posts like these usually have the same ideas included, which are simply to write these things:
- Numbered posts
- How to posts
- Generic posts about getting Twitter, FB, or Pinterest followers
- “10 Ways to Write A Great Post”
While I can’t knock the fact that these are great topics to write about, and people usually react and interact on different social platforms when you share these types of posts, there are still two things wrong with doing them.
- A great post about any of these topics would definitely take you longer to do if you really wanted to create great content.
- It’s the same old idea that everyone else is doing.
Let me discuss #1:
As I said before, these are all great topics. I’ve written about a few of them myself. But if you take everything that you really need to research to get the great content that your readers will enjoy, it’s going to take you longer than the allotted time. I was surprised to see that the SocialMediaExaminer.com actually promoted something like this in a post called How To Write A Great Blog Post In 15 Minutes.
Promoting fast writing is one thing, but showing people how to do it efficiently is another. Even if someone cranked out a blog post in 15 minutes (which is totally possible), would it be worth reading? Would you even read this blog if I kept bragging about how fast I was at writing? Probably not.
Their Tactic #3 really got my attention, and it was “Watch The Clock”. When you’re racing against time to get a post out, you’re not going to be giving your best writing and I don’t care if you are Micheal Stelzner. All great writers plan, yes, and they research, but when it comes down to it, the best writing is one that is planned out and carefully monitored making all of the pieces fit together perfectly and clearly for the reader.
Let Me Discuss #2:
When everyone else is writing these posts that the “guru’s” are telling you to write, how are you going to be able to carve yourself out a niche in that industry? You’re just another face in the crowd! I can find 100 posts about “how to get Twitter followers”, but can you find any that show you how to get Twitter followers immediately? If you’re the person that breaks that code, then you have definitely carved out your place here.
In the blogging industry, you’re always reading about how to be different. How can you be different if you’re writing the same stuff as everyone else? You can’t.
There isn’t anyone in the world that can write like you can. I have found with my Social Media Psychology that no one else is doing anything like this because they simply haven’t thought about the effects of psychology inside social media. I have found that people are doing it without realizing it, but they don’t understand the true concept of how it works.
When you find something you’re good at, something that separates you from the rest of the group, write about it. Everyone has something that sets them aside from everyone else. That’s the beauty of being different.
Write Your Post
So if you want to write a great post, make sure you’re taking your time. Don’t rush it. Don’t degrade the quality of your blog by taking on challenges like 30 blog posts in 30 days, no one can guarantee quality every day for a month. I don’t care who you are. Make sure that your reader is the most important person that comes to your blog, not how fast you can write it.
Everything is depending on how well you write, not how fast you write it. Yes, I’m still in agreement with most of the things that SocialMediaExaminer.com has said in the article, but not the part where they want you to hurry through the post in order to learn how to writea great post.
Take you time, research, develop, make the content follow the title that you have in your head, tell stories where applicable, and most of all, make sure your reader can take something home when they get to the end.