Ok, I’ll admit, I love Google Plus. It is truly the place to go to get a lot of site traffic, and get it fast, for your blog.
As with any other social media site, the more followers you have, the better off you are with getting your content shared and interacted on and getting website visitors.
Recently, I really paid attention to my Google Plus marketing and in 3 weeks had a lot to show for it, and here’s how I did it.
Pay Attention To Others
Believe it or not, there’s someone out there that knows more than you do about certain things. I know, I couldn’t believe it either, but it’s true. People that are an authority figure on a subject tend to draw crowds. Pay attention to these people. Since a plus 1 is almost as good as a share now on G+ (people see it in your stream), you can really build your integrity with people by doing this.
It’s also a great way to make connections with these popular people. In one video that I can’t seem to find right now, a popular Google Plusser said that when people +1, share, and interact (comment) on his posts more than once, he starts to notice them. If they do it consistently, he starts to realize that they have learned the art of sharing and he would then reciprocate with their posts.
I took his advice and started to find some popular people to share. Not that I wasn’t already, but I really focused on their posts and not mine. Instead of just the +1, I actually found some posts that I thought were interesting, and said so. For a few days, nothing happened, but then, right around the 4th day, I got a reciprocal +1 from this person. That social update that he hit the +1 button on went “What’s Hot on Google” within the hour and I received a ton of site visitors.
Since this person began to share my content, I began to show up in his stream. The effect of this allowed people to want to circle me to their groups.
We now regularly share each others content every day.
Use The Tools Made Available
The next great thing to use to get people to circle you is a Google Plus badge for your site. This badge can either be your personal Google Plus profile or your blog page on G+. I personally use the Google Plus badge. Here’s what it looks like:
You can get one of these by going to Google Developer’s and creating your own badge there yourself. Now, if you already have a Google Plus page of your blog made, then it will automatically build your badge from that page. If you don’t want to use that one, but would rather prefer your personal profile, you can use that one as well. Once created, put this where your readers can see it and give it a +1.
Circle sharing is also a big deal in getting a lot of people to circle you in a short amount of time. The bad thing about this is, if you come across a circle share with 500 people in it, you’ve just added 500 people in your circles. Try to find one that is of moderate number, and one that is still going strong so you can still benefit from the followers. If you’re still confused, try #CircleShare on G+.
Be Conscious of Content
Last, but certainly not least, always be conscious of the content you are sharing on Google Plus. Many people still live by the 80/20 rule which is to share 80% of other people’s updates or interactive images (non-promotional) and 20% of promotional updates which would be site links. I have to tell you that I really didn’t follow this rule that much. However, I did notice that when I posted non-promotional things in my updates, there were more people interacting on the posts with me.
Content is always key in anything, and I know you want to drive traffic to your site, we all do, but find that common ground between your updates and the followers time frame and see how many non-promotional items you can quit posting. It’s different for everyone, you may actually have some people that want to see more promotional stuff from you, you’ll just have to test this theory out for yourself. But until then, keep posting, keep it consistent and follow these guidelines and you will get more followers on G+ too.