The Interest In Pinterest

There’s a lot of interesting things going on over at the Pinterest platform and a lot of bloggers are really losing some targeted traffic by not taking the time to create a social profile on Pinterest.

My friend Allie and I were talking today about Pinterest and she explained to me what she thought Pinterest was in one sentence.Pinterest

It’s Twitter with pictures

Wow, that’s so true!  Now I can understand where a lot of you would not really enjoy Pinterest that much simply because it’s so jumbled up…however, this social platform is steadily rising as one of the top social media sites to be on.  So there is a lot of traffic to be had on this social giant.

Why You May Not Be Getting Traffic From Pinterest

Build A Following

Ok what are you doing to build your following? That is the first step on any social site that you need to do in order to get more targeted traffic to your blog. The first thing I recommend is going out and following all of your friends. That is almost an immediate guarantee of new followers right there.

The second thing that you can do to build your traffic is to simply ask your blog readers to follow you. That’s how I got a lot of my followers when I first started blogging. People that are serious about your blog will connect with you. Those that don’t, then don’t worry about them. They usually don’t make for good followers anyway.

Becoming Active

One of the best ways to drive traffic is to help someone else drive traffic. I know that’s a little backwards, but when you stay active on any social media site, sharing people posts and updates, they are going to notice this and return the favor. I don’t know anyone yet that I have done this to that didn’t reciprocate in some way.

Staying active at least once a day re-pinning people’s images and liking their pic’s is a great way to tell that person that you’re a good one to have on their team. As you know, everyone wants to build a great sharing group!

Becoming a Contributor

As we all know trying to keep up with 200 different social media accounts can be back breaking work. Not to mention you’ve got a blog post to write in between all that as well!

One of the best ideas that you can do is to learn the basics of Pinterest and create a “Contributor Board” and invite other people to help you post in that board.

While their posts may not be totally directed at your site, you can usually depend on people to drive traffic to that particular board, which in turn builds more followers, which gives you a better opportunity to drive traffic the next time you pin something to that board.

pinterest board

The benefits of a contributors board is that is saves you loads of time and energy.  If you create a board and invite people to post to that board, make sure it is of relevance to the person that you’re inviting to contribute.  Not only will people promote the board for you, but they will be allowed to stay active and interact with other people in your audience!

Another benefit of creating a contributor board is that when someone accepts your offer to contribute, your board has just been added to their list of boards on their profile.  So now you are getting maximum exposure across multiple pages!

 

Another Flaw In Pinterest

Getting targeted traffic seems to be the plight of every blogger on every social site. However, I think with Pinterest it’s going to be a little easier.

There is one flaw though. When you click the “Pin It” button, and you go directly to the social sharing page, I see one minor inconvenience to both the reader and the user.

There is no way for the reader to tell what your post is about, therefore giving negative results in driving targeted traffic!

This has always been a deal breaker for me on Pinterest…until just a few days ago.

Now you can literally show an image of what you’re trying to portray on Pinterest. The reader doesn’t have to guess what they’re clicking on, therefore eliminating a lot of the hassles of lost traffic.

Driving Targeted Traffic With Personalized Images

There is a site called PicMonkey.com and this website allows you to create your image to attract more readers to your blog. Now when people go to share this post to Pinterest, I can use my uploaded image that I edited previously, which looks like this:

Pinterest

Why is this important?

Because now the reader kinda has an idea of where I’m going with it.  Hopefully it get’s their attention and allows them to want to share and re-pin as well, but the main premise of PicMonkey, I believe, is to educate the viewer on what you’re trying to portray in your image.

Your Turn:

Having trouble getting targeted traffic from Pinterest?  What are some of the strategies that you have came up with that have really driven great, targeted traffic to your blog lately?  I would love to hear them!

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Comments

  1. Actually I don’t have an account of Pinterest yet. I have once heard about Pinterest but I am not interested in joining into this social media. I don’t know at all about what Pinterest is. But the explanation above sounds interesting for me. I will open an account of Pinterest and try the great tips above.

  2. I have to admit I am one of those who wasted the opportunity Pinterest gives. Just had my account created this year.

  3. If you want to see yourself in online marketing then you should have multiple accounts on every social media sites which will work amazing for you and for your work as well.

  4. Unfortunately I am only familiar with facebook and twitter. Both sends me some traffic. If only I have enough time to join with some social media.

  5. I am very lazy when it comes to Pinterest. I have heard a lot about it, but the very thought of creating an account makes me delay the process. But having read this post, I guess I should make the account soon. Thanks for sharing the valuable information.

    • Never do something today that you can put off until tomorrow! lol…well, I guess today IS yesterdays tomorrow. May as well go for it! If you’re wanting to establish an online presence then you’ve gotta go where the people are!

  6. Hey Wade,
    I agree with you mate, I get no traffic from Pinterest & the reason is am not active. Today I shared my post on blogging community board and drawn some good visitors. Going to try Pinterest for few weeks to test.
    As I don`t believe just by reading any post. I test it. ;)

    ~@Khajamoin1

    • Give it a try! Let me tell you that if you haven’t set up a Pinterest account, then you need to focus on that for a few days. Make some friends, invite them to one of your boards, etc. It’s really not going to happen fast, but once you start consistently pinning you will see that Pinterest is just as good as Facebook or Twitter for traffic.

      The key is to get as many followers as you can, as you already know.

  7. Thanks for sharing! I use the pinterest account as social media marketing for around six months ago but I did not get much engage of Pinterest. Okay, I try better about the this social media strategy.

  8. I have not yet started fully using Pinterest but I have saved your post for future referene. Appreciate your share and knowledge on the subject.

  9. Here is a Pinterest tip — the Pin it button or the Pinterest bookmarklet is cross-platform. This means that it works on various devices including pc, mac, iphone, ipad and more. Now you can share your content to Pinterest from within the Safari browser app.

  10. Very interesting breakdown, indeed. It’s nice to have such information available in one location and some ideas for new and different directions to take to help one stand out.