What Is My Klout Score, and Why Should I Even Care?

The more I hear people talk about their Klout score, the more I realize that there is a huge number of people that really don’t understand what Klout is and what it can do to help you.  I don’t know if you have been watching any discussions when the subject klout scorecomes up, but it seems as though a lot of people are afraid of the plain hard truth of what Klout says about their social presence online.

What Is Klout?

Maybe you’ve heard of Klout score, and maybe not. However, if you’re into social media, or want to become a highly influential person in social media, then Klout may be something you don’t want to sweep under the rug.

Build Your Social Media Presence Now!

Klout was a company started in San Francisco in 2009 and it determines your “Klout score”, which measures how influential you are across social media networks. Even if you’ve never heard of Klout before, it doesn’t mean that they haven’t heard of you. If you have a Twitter account, then you have a Klout score.

I was recently discussing the “why’s” of Klout the other day on Facebook:

klout score

Do you understand the importance of Klout score?  There is a story that Wired brings up about a man that was asked in an interview if he knew what Klout was. He confessed that he had no idea what a Klout score was. He subsequently learned that his Klout score was 34–not too bad–but the guy who got the job had a Klout score of 67.

Klout basically assigns someone a score between 1 and 100, 1 being that you’re really don’t know what you’re talking about, and 100 meaning that you’re George Tekei. The average score on Klout is 20, and anything higher means that you’re moderately influential in what you’re talking about on social media. My Klout score has went up as high as 70 before, but it seems as though they felt I didn’t know as much as I said and have recently dropped it to 61.

Why You Should Care About Your Klout Score

It’s not like you have to stay awake at nights worrying about whether or not your Klout has dropped or not, I am merely stating that it’s something that can help you grade yourself on social interactivity. If you’re wanting to be a real professional in your field, then you need a Klout of over 50 at least. It’s not that hard to get it that high either. Once you start linking your social media accounts to Klout, you start raising your score. That’s the easy part.

You should care about your score because people like Pat Flynn, Marcus Sheridan, and Chris Brogan all have high scores. It’s not because you need to jump on the Klout bandwagon, but because these people are making millions of dollars per year in just speaking engagements. This is something that may not interest you, but it interests me, so I’m talking about it.

There are companies out there, big companies, that personally aren’t surfing Facebook and Twitter like you and I. They have no idea about what you have to do in order to build a following on social media, all they know is where to get the grading system for people like you and me. Klout is where they go. Like the above discussion on Facebook, you WILL get a job based on your Klout score alone. You WILL get graded by people on the outside by just your Klout influence. This is why youshould care about your score.

It’s not only for their benefit, but also yours. This is going to show you how you can be better in each social site. How interaction is the key to building influence on your social media platforms. Not only will your Klout go up, but so will your reader base.

How To Increase Your Klout Score

Here are some unofficial tips on how to increase your score on Klout:

1: Go Public- Like I said before, everyone who has a Twitter account has a score on Klout.  In order to start your grading process, you need to log into Klout.com and allow it access to all of your social media accounts.  There is a place where you can connect everything that you’re most active on.

Klout score

By connecting all of the media you’re active on, you can start to raise yor Klout score by doing only that!

Klout says that connecting networks can only help your score, and it recognizes how “nearly impossible [it is] for any person to be consistently effective across every network.”  That said, you should link only to accounts that you keep up with, according to social media expert Tori Kyes. You should also make your linked accounts public.

2: Build Relationships:

HA!  I told you didn’t I?  Your true measure of reach is not only the people that follow you on social media, but also the people that you be-friend and interact with on a daily basis.  Having 100k Twitter followers doesn’t mean much if they’re not interacting with you on Twitter!

This is really great news for the newbie just starting out because it’s not how many followers that you have, it’s how much those followers engage you on a daily basis is what’s important!

To improve your “True Reach”, you need to establish and build relationships with other people online.  And don’t worry about talking to people with a lower Klout score than you.  Klout says it will not punish or take away points if you do.

Build Your Social Presence For Klout By Learning How To Raise Your Score With This!

 

3: Pay Special Attention To Influencers:

It’s definitely worth identifying the “power influencer’s” in your niche and interacting with them occasionally.  Don’t be a “suck-up” or be known as blatantly climbing the social ladder, but interact with them on a personal level, one where they would have to interact with you.  Ask them questions, keep them engaged and your score will rise.

Rachel Hutman from Clearpoint Agency says: “Don’t just retweet them; that means nothing. Respond to what they are saying. Ask them additional questions. Be enlightening, funny to get their attention. The more followers someone has, if they then talk about you, your Klout score will undoubtedly go up.”

4: Ask Questions:

I know this is kind of repetitive, but when you pinpoint someone that is considered an authority figure online and you ask them a question, then they are likely to mention you, which, in turn, will lead to interaction.  The more questions you can think to ask these people the more answers you’ll get.  I don’t know of anyone who doesn’t love to give their opinion on a subject.  This is a great strategy to raise your Klout score online.  One question that has especially helped me get the most interaction out of people is by asking them about their story.  People just love to talk about themselves, and I’m no different!  If you asked me to share my story, I would bite, that’s for sure!

5: Make Your Content Easy To Share:

klout scoreBy using such strategies as tagging and including the RT(retweet) and hashtags in certain social updates you will reach more people when you share your content.  I don’t recommend tagging the same person every time though.  If you do this, pretty soon, you’re just going to make yourself known as aggravating to the public and they will eventually ignore you.

Use trends to figure out what people are searching for and sharing.  This can be done both on Twitter and Google Plus.  There is always a popular trend to follow on these sites.  Also, one or two times a day, I usually tag someone as well.  Using a tag like +YourFriend on Google Plus will prompt that user to share your post.  Also using RT @YourFriendsUsername on Twitter will also prompt them to retweet that update.

6: Post At The Right Time:

This is one of the most important things you can do to improve your Klout score and not to mention your social media strategy.  I love that saying, “If a tree falls in the forest, does it make a sound?”  If you tweet at 4 in the morning, will people see it?  Probably not.

You really have to know when is the best time to tweet, this is going to go a long way to determine your social status and how many people are actually seeing what you are posting.

Over To you

Do you have a strong Klout score?  Are you working on getting it higher, or do you even care?  What are some of the best strategies that you have implemented in getting more interaction on your social media profiles?  I would love to hear about them!

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Comments

  1. Thanks, Richard. tell the truth i was completely lost when I started to read your post. i had no idea at all that such thing really exist. Well, my fault first of all… As a blogger and person who’s trying never miss a trick it makes a complete sense to me this Klout Score. Thanks for sharing!

  2. Wade,

    I am proud of my Klout score, I have a 59! I do share a lot of other people’s posts on Twitter and I make sure I put their Twitter name in the Tweet.

    I was thinking also, Tweet parties/chats would probably raise your score because technically you are engaging with others that are in your niche. And they to you.

    ~Allie

    • Hey, that’s good thinking! I didn’t think about that, but you’re probably right, it would build up your Klout score! Lol, wanna do a tweet chat?

  3. Thanks for addressing those of us who don’t care. Actually, we care because we wish Klout would die.

    Here’s one way to boost one’s Klout score. A friend of mine did this:
    Go on Facebook and post irritating things that people can’t resist responding to. Not so irritating that people block or unfriend you, but irritating enough that people reply:
    “Do you really believe that?”
    “You’re ridiculous, and here’s why …”
    “You’re hilarious (I hope you’re joking).”
    And then it might draw in people who share that feeling, and they jump to defend the inflammatory statement.

    In other words: be an internet troll.

    • Oz, sadly, that’s the way Klout grades you when it comes to your score. The more you can get people to interact with you(and I guess it doesn’t matter how), the higher your score will go up. It really promotes this type of “internet trolling” in my opinion, and something should be done about it.

  4. Hey Wade, I suddenly stopped worrying about this some months back and I think Clout noticed it as my score dropped from 67 to 59 ;) I had just Twitter and Facebook then.
    Now my Facebook session has expired and I have to re-link Facebook and add Google+ to it
    That will surely raise the score

    thanks for the eye opener

    • I don’t think it’s too much to worry about. However, if you’re wanting to do some consulting or speaking then it probably is something that you want to keep high.

  5. Hello Wade Harman ,
    Thanks to share this blog, actually i have no idea about klout score.
    thanks for giving me a new knowledge.

  6. klout score is very interesting to learn about and I’ll find out my score soon.

  7. Wow. Seriously, Wade. I’d never even bothered to find out my Klout score. After reading this one, I’m off to check my score! Thanks for importance of us the importance of being well connected, yet again. Tweeted about it too, so that more people know bout Klout :)

  8. so many friends.
    so many birthdays I acknowledge.
    so many causes they promote on my pages.
    klout score is 70. Go figure.

  9. Klout score is something i wasn’t aware of. I think i should work on it

  10. I’m a 61 too and also apparently in the 1% most influential folks on Kred, but to be honest it isn’t a topic that has ever come up in conversation with anyone in the industry. I’ve never been asked for my Klout score. That’s not to say this won’t change, but it’s not really something I’m actively concerned about right now. There are other ways to build a reputation than a Klout/Kred score.

    • You are totally right. Just because someone has a 40 Klout score doesn’t mean they don’t know what they’re talking about. I think is bogus to tell the truth.

  11. I think I have never heard it before. But it sounds interesting and I am sure it is very useful to follow. I hope it can give value for me. Thank you for sharing Wade.

  12. I just went and checked my score and it’s down to 63 from 67. Like you said, I wont lose any sleep from it but, it is a score. It’s not on my priority list and there’s little we gain from our scores but it can be fun to work with others on Klout.

    • I agree with you totally. It’s not something to lose sleep over, but I hate it when I hear someone talking about how “non-existent” it is. It is something that others look at…and these “others” may not know a whole lot about social media so they turn to this scoring system to show who is the best person for a job, speaking engagement, consulting gig, etc. It’s a little biased if you ask me.

  13. I can tell you after playing around with Klout and another Empire Avenue. The only way to win is to play the game. And to do that you just have to be VERY active and try and have a lot of activity with your Social Media. The more activity you get the higher your score will be.

    My suggestion? If your Blog FB isn’t that active? Link your personal one instead. You’ll end up getting more “Klout Juice” and end up with a higher score.

    But it does take a lot of work to keep your score up. I’ve had it as high as 67 and as low as 45 and everywhere in between. Just take it with a grain of salt – unless your in some type of business that will actually look at your Klout – it isn’t all that important in the big scheme of things online :)

  14. My first time of hearing about this. Am definitely going to use klout.

  15. Hey Wade,, I’m a lowly 61′er too :). The thing that always bothered me about klout was that it seemed too easy to ‘game’. Even for me! I reckon I could get a score of 80+ if I spent a few weeks applying certain tactics. I often feel like I search through those with the high scores for the REAL influencers. not those who managed to look like influencers by doing the right thing.

    I do like Klout though and find it a fairly valuable metric. Those with a very low score often are pretty clueless about the mechanics and value of social media.

  16. Very Good Post, Didn’t Knew About Klout But Now After Reading This Post, I am Surely Going With Them!! :)

    Thanks for This Really Helpful Post! ;)

  17. Finally someone explains kloat .I check my score and it wasnt high but I didnt know how to proceed.I have never heard of tweet parties but that seems like it could be a good idea.It was 39 last time I checked but I have been doing a lot since then.

  18. These are great tips, Wade. I had someone tell me how Klout was giving them the blues and didn’t understand it! I’ll send him a link to this article!