Ways to Improve Your Social Presence on Facebook

There are many ways to increase your social presence on Facebook.  Let’s face(book) it, if you not on Facebook, then your blog is probably not going to go that far or succeed that fast. Having a social media presence on Facebook and online is one of the many requirements that you must have to be successful.

Creating A Facebook Page and Getting it Liked

One of the arms of a blog is to have another face on social media. One where people can recognize when they leave your site.  One billion social presence on Facebookpeople use Facebook, so it’s almost a given that after someone leaves your blog, they will, at one point, get on Facebook.

Now it’s imperative that you create a Facebook page that you can use to interact with these people. But what if they don’t know that you exist on Facebook? A great way to boost more social activity on Facebook is to create a fan page and bring more interaction from these visitors to social media sites.

Once you have created your Fan Page, you need to have an extension of that page on your website somewhere like

I do on this one.  As you can see, it allows the people that come to my site to understand that I am also on another social media site.  One that is a good chance they are already on!

How it’s done:

The creation of the Fan Page is easy.  Once you get that done you will need to actually place an image like the one I have on my website on your blog.  The first step is to go to Facebook developer’s and place your fan page info in the necessary fields and they will in turn give you a code with which you can place anywhere on your blog. Preferably in the sidebar where people coming to your site will notice it.

Now for the hard part, getting it “liked”

facebook fan pageYou can’t really point a gun at someone’s head and tell them to “like” you fan page.  But if you have regular visitors coming to your site daily, it’s only a matter of time before people see this.  Still not convinced?  Another great way to bring in more likes to you fan page on your blog is to write awesome content.

Really, this is the only thing that matters and it is what everything hinges off of anyway.  Writing great content that can help the reader achieve something will go a long way in their decision to click the “like” button on your website.

Another way to bring in fast likes for your fan page is by inviting your friends on Facebook to take advantage of this offer.  This option has to be done on the Facebook site itself, and it is pretty straightforward and simple, all you have to do is find the “Build Audience” button at the top of your fan page.

There is another great method for getting likes to your fan page, and it’s by using the promotion button after submitting a post. Sadly, you cannot use this feature until your Fan Page reaches 100 “likes”, but once you have that accomplished, you can review this awesome feature that shows you 5 profit-generating Facebook Ad strategies that I have successfully used to bring in sales, more subscribers, and new readers.

So You Wanna Get Social?

Ha! You just want to make money! Believe me, I know! I have talked to more beginner bloggers than I should have last month and all they wanted to do was to be millionaire’s.

Hey, this is not a bad thing, but it can definitely hinder your approach when it comes to being social on Facebook.

Let’s figure this out.

You want to be successful, but you can’t have success without someone buying something.

Someone can’t buy something unless they know that you have a product or idea that can help them.

This is the first building block to a buyer.

People don’t want affiliate links thrown at them all the time!  They want people that interact with them on their level.  They want a friend, someone to laugh at the post they just wrote, etc.

I’m telling you that when I first heard about this idea…the idea to actually be social on a social media site, it was hilarious!  but when I started to actually re-share some updates, message new friends just to tell them hi, you wouldn’t believe the results that I received from it!

Selling does not start on your blog.  It starts with you.  Your kindness, your “likes”, and your sharing of others posts.  Give and it will be given to you…I think someone smart said that at one time or another, and it’s true.  I have had more success with this blog by reaching out to people and making friends, than I have by shutting myself in the back-end of my WordPress dashboard, leering at the next post I was about to publish.

People react when you reach out to them.  More than likely, that person is trying to achieve something online.  Everyone is.  Perhaps you could show them something on your blog that is relevant?

So if you’re going to be social, BE SOCIAL!  Don’t halfway do it!

What you are doing is creating a blog that has integrity and reputation with people.  Don’t get me wrong, it’s great to build links and be on the first page of Google, but I would rather have 100 visitors from people that knew me and what I was capable of than to have 1,000 visits from people who didn’t!

Using Facebook Advertising to Excel

I have already touched on this point above briefly, but want to go into more detail with how you can use Facebook advertising to your benefit.

Anyone that has a personal profile can promote a post. When you update your profile on Facebook, you will see “Promote” under the update. This is where you can reach more people.

Facebook advertisingFor $7 you can reach more people with the promoted post.   However, when you promote a post using your personal profile, you are only reaching the friends that you have and no one else.  PC magazine has called this a tool for jerks, however, the whole point of Facebook is shraring with your friends, so I don’t know what their problem is!

A personal profile advertisement is shown only at the top of your friends feed. A recent study done by TechCrunch shows us that the average post of a user only reaches 12% of their friends so this feature can still help you in that aspect.

Using promoted posts for fan pages

Using Facebook promotion for fan pages actually increases your reach. This not only reaches your friends timeline, but also their friends timeline as well. As of today, you must have 100 “likes” to your fan page to be able to participate in this feature. The promoted post comes in two different categories:

  1. Pay $5- Get your update seen by up to 5k people
  2. Pay $10- Get your update seen by up to 11k people

The research that I have done on this got me mixed results.  Some people were fussing about how this never worked for them.  On the other hand, there were others that swore up and down that this was the way to go.

Having no conclusive evidence, I recently decided to start “paying to promote” my posts on my fan page, Blogging Pro’s. Here are my results.

Here is a post I promoted for $5 that was supposed to reach up to 5k people

Facebook campaign

As you can see, Facebook doesn’t give us exact numbers.  They say up to 5k people with a $5 promotion.

Here is a $10 promotional post

Facebook Campaign

As you can see, you start to lose a bit on the $10 promotional feature.  The $10 promotion was supposed to reach up to 11k people and as you can see, it’s nowhere near that many!  I also tried both of these 3 times each and the numbers did not differ that much.

My recommendation for Facebook advertising

Seeing the numbers, you can probably already tell which one is the best for your money.  The $10 advertisement just doesn’t reach as many people as it should.  I feel that the $5 promotion is the better deal for the money, because every time I did a $5 promoted post, it reached almost as many people as the $10 promoted post.

Don’t waste your money on the $10 ad.

But as you can see below, you can reach a lot of people doing it this way.  If you will notice, I have more people talking about my fan page than actual “likes” on my fan page! lol!

fan page

In Conclusion

There are many ways that you can boost your social presence on Facebook.  These are just a few of the ways that you can bring in more readers and more likes to your fan page.  The best thing that you could do for yourself is to become close with your friends and the people that have “liked” your page.  In my experience, these people will remember you for that.

One quick tip:  Facebook has a tool called “Get Notifications”.  This came out in November and is a perfect way to keep your fan page updates in front of the people that have already “liked” you page.  Stay in contact with these people and remind them of this feature.  you will be surprised at how many people will want to “Get Notifications” from your page if you ask them!

Your Turn:

What do you feel is the best feature on Facebook?  How have you improved your social reach this past year, and what are you going to do to make it better in 2013?

Google+ Comments

Comments

  1. Facebook has its own algorithm ! And I really hate them, as only 10 % page fans can see the feed on their wall!
    Btw nice Post Richard !

    • Yeah, its a crazy system, but you can build relationships with your friends and tell them about the “Get Notifications” for your fan page.

      • it’ll be a time taking process to call every friend individually ,But we have the advantage for doing this !

        • Salman, I know from experience that it is a time consuming process! lol! I have individually contacted every friend that I have (over 700 people) to allow my notifications be seen on their timeline…so far about 425 have complied. All you have to do is ask…what are they gonna tell you, “No”? That doesn’t hurt at all!

  2. Facebook ads have delivered well for our clients. I think Richard stated it depends on WHAT you expect your Fan Page to do for your business.
    Engage existing customers and attract a few new?
    Sell something?
    Gather prospects (leads)?
    Each of those reason to have a page will be affected differently by campaigns.
    What we see lacking by the majority who call for a free evaluation is a LACK OF MARKETING STRATEGY AND PLAN

    • I agree with you Chuck. You have to have a marketing strategy in order to succeed. I think the problem with most newbie’s (and I did this too) was to pay for a promoted post without thinking about what was typed or the URL I was sending them too. It is all a strategy.

  3. awesome post and nice trick by this we get more likes on facebook thanks for sharing,…

  4. Hi,

    Thanks for sharing this post because as we all know now a days seo will not prove helpful without connect the social media because social media is one of the nice platform to make your identity in online marketing.

  5. Hey Wade,

    These are some “ass kicking” tips especially for me since I’m not really a Facebook kind of guy (I hang on Twitter).
    I guess it’s time to get started on FB as well.

    thanks for the insight!
    Akos

  6. Create Facebook groups and add friends to it. Make it a habit to share useful information and tech updates in the group.

  7. All of us know facebook. We make friends and keep relationship with others there. As I know in a facebook account I can make about 5.000 not more. If I want to add more friends I have to make another account. That is my knowledge limitation about facebook. I don’t know a lot about the use and the advantages of having a fan page on facebook. This post open my eyes that there is a great chance to widen our promotion and get more customers through this facebook fan page. Thank you very much for this great post Wade. This gives me a great value to learn and make advantages of facebook.

  8. Hello Wade,
    Great tips to improve your social media presence , it will take a lot of time to talk with every individual and make a relationship with them. As per my knowledge twitter is good compared to Facebook, some points given by the @Heru Prasetyono limit of friends in Facebook is 5000 etc.

    • This is true, it does take a while to talk to everyone on Facebook. However, its not a race. Get to know each one of them. What I did was this: I took 5 people and tried to reach out and contact them in some form or another, sharing their posts, mentioning them in an update, or IM’ing them. Get to know these people. These are your allies in the blogging industry. When you can get a lot of your friends sharing your posts, then you don’t have to worry about traffic coming to your website because they will do the sharing for you.

  9. Hi Wade, Its a great guide how can I improve my presence on social media. One of my main goal in 2013 is to involve more in SM promotions. I have never tried Facebook ads & I am planning to test if this works for my blog.

  10. This will most certainly enhance the experience on facebook. Especially when there is greater inclination towards the use of twitter (as seen in most of the comments above). This is sure to bring about a positive change.

  11. Creating a Facebook Fan/ Like page is easy. The problem lies in getting people to like it.
    I have seen that we, like most other people, are more likely to click on the LIKE button if the page has already been liked by lots of people. I am more likely, for instance, to LIKE a page which already has 14,000 likes than a page which has 211 likes only.

  12. Thank you for sharing to us. There are many people searching about that now they will find enough resources by your post. I would like to join your blog anyway so please continue sharing with us.
    Thanks.

  13. I think that people focus so much on getting thier blog out there that they forget that people go on social networks to talk and be chummy with others.Sometimes the best way to promote your site is to not promote it all in a way

  14. That’s great Wade. We need to create a fan page on facebook. It will show that we are also active in facebook and then we can interact with our readers in facebook, too. This social media is very familiar with us and will affect a lot towards our blog popularity if can make use of it.